Friday, 13 June 2014

1)The magazine is a lifestyle genre due to the masthead that reads 'Easy Living'. The female as the main image is Kylie Minogue, a middle aged, famous singer. This can give the reader something to aspire to. She has a direct gaze which instantly makes the connection between the reader and the main image personal, especially if the reader themselves are middle aged and looking for someone to aspire to. The Cover lines give off a direct mode of address, for example "What your friends really think of you", making the reader want to know more about that specific content, just due to the fact "YOU" was written in the coverline, again having that personal effect of the reader.

 2) On the basis of the layout of the magazine, it has properties of being balanced by position, due to the larger weight of the coverline on the bottom right, closer to the centre point, yet the other coverlines are at more of a distance. However it also has properties of being balanced by eye direction, because Kylie Minogue's eye direction is towards the right slightly, meaning the first place the reader will look will be to the right, at the cover line in bold, black serif font.
This then moves on to typography, the majority of cover lines are in a serif font, and the coverlines that are in san serif are on a chatty and advice type of basis, for example "Skin you'll be raring to bare"

3) One of the representation issues are in the coverline about delicious recipe's and outdoor entertainment, immediately giving off the stereo type that all middle aged women love to find new recipe's and love outdoor entertainment. The boring middle aged woman stereotype is often used in lifestyle magazine, however they do also show a more peaceful side to the middle aged, for example, Kylie Minogue is wearing a white t-shirt, the connotation for this is that white is a peaceful and purifying colour. The pink coloured masthead also is stating the fgact that it's a girls faourite colour, therefore meaning the lifestyle magzine's target audience is the female gender

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